Music as a Marketing Tool
Music plays a pivotal role in advertising because of its wide ability to enhance viewers’ arousal and effects, in fact, major brands use music in their advertisements to sell their brand with songs that send a message of their mission and vision which has been seen contribute enhancing brand loyalty. Marketers prefers music because it allows them to arouse viewers emotions and memories, this is because people tend to connect music with a particular event that happened when they first heard the song, advertisers choose music that matches their target audience and sync the lyrics with their advert to achieve a smooth flow and when this is played over and over again it can become annoying but unforgettable. It is now important that we learn why do music has strong impacts on marketing, for this reason, this article has gathered some information on how using music influences different aspects that makes it a perfect advertisement tool.
Music in advertising is preferred because it gives marketers a wide choice in terms of marketing costs, for example for a business with a big marketing budget they can opt to align with a popular artist with huge followings and millions of fans across the world which can cost you millions, an ideal alternative is to align with a rising local artist which is affordable, the benefits of collaborating with a local artist is that they have local engagement with their followers and their followers are a mix of friends and fans which give your business a local following which is essential in creating brand loyalty in the local market.
Music plays an integral role in driving people’s attention, as a marketer you can exploit this capability to attract potential customers’ attention towards your business, products, or services you provide, for example, if you sell environmentally sensitive merchandise you can collaborate with an artist fostering environmental sustainability, this is because a majority of artists today have joined environmental campaigns that are pushing for environmentally friendly products and teaching their fans the importance of environmental sustainability, therefore, pairing with such artist can attract the attention of the people and drive their interest towards products you offer.
Music is the best tool to inspire action, the ability of music to arouse emotions and connections in people makes it an ideal source of inspiration, music can motivate you to do better or take a stand against something, music is observed as a catalyst for action and change, and for commercials that want to promote or take a stand on a particular subject using music to propel their message with the intent to inspire people to take action or motivate them making the audience to start talking about the brand. Those are some relationships between music and marketing.